arting out as a drinks company selling pear ciders and other alcoholic drinks, Babycham took a drastic and daring alteration in 2001, they began a fashion range including trainers, tops and other accessories.

Their most recognisable trademark is the babycham deer, usually depicted alongside the graphic rainbow and normally reading ‘Babycham‘ in serif font.

Babycham generally produce female clothing and shoes which are very feminine and ‘girly girl’. Bright colours such as pinks are used for the designs and graphics.