On the other side of Bond St., Conduit St. changes its name and becomes Bruton St., but its significance as a centre for a fashion is maintained. Two reference points for British fashion, Stella McCartney and Matthew Williamson, have their stores there, and classics such as Brioni and cutting edge Belgian firm Maison Martin Margiela are based nearby. Further west is the Marc Jacobs store in Mount St.

It is also worth taking a stroll through Dover Street Market. The multi-brand store created by Rei Kawakubo, designer for Comme des Garçons, in the former produce market on this street offers four floors of the very latest in fashion.
South Molton St. is a pedestrian area dominated by another of London’s benchmark multi-brand stores: Browns, together with men’s multi-brand Vertice.

Further up in Oxford St., lovers of department stores will find Selfridges, which offers one of the best selections of designer clothing to be found anywhere in stores of this kind. Further east on the same street are House of Fraser and John Lewis. Fenwick, in Bond St., is another benchmark for department store fashions.
In Regent Street you will find such updated British classics as Burberry, the beautiful building occupied by Aquascutum and the Liberty department store. At the southern end of this area, Jermyn St. also exudes a distinctly British style aimed particularly at London executives, with Church’s shoe store, Dunhill and the inimitable Fortnum & Mason, where there is something for everyone.

BELGRAVIA AND KNIGHTSBRIDGE. South of Hyde Park lies London’s second most important shopping area in terms of luxury designers. Flanked by two top department stores that are a must for visitors, Harvey Nichols in Knightsbridge and Harrods in Brompton Road, Sloane St. is similar to Bond Street in that it is home to one store after another selling the most exclusive brands. Fendi, Giorgio Armani, Jitrois, Prada, Bottega Veneta, Dior, Marni and Jimmy Choo are on one side of the street and Valentino, Alberta Ferretti, Versace, Emilio Pucci, Dolce & Gabbana and Louis Vuitton on the other.