Next to the peaceful Cadogan Place, Pont St. has two major reference points for British designers: the lingerie of Agent Provocateur and the handbags of Anya Hindmarch.

Further south, Elisabeth St. has stores selling fashions by British designers such as Boyd and Ben de Lisi, and the unrivalled hats of Philip Treacy. At the point where Sloane St. reaches Sloane Square, Chloé and updated British classic Pringle of Scotland can be found next to Paule Ka and Paul & Joe.

CHELSEA AND SOUTH KENSINGTON. Brompton Rd. and Fulham Rd. run parallel to King’s Road, where you can find original white shirts by Anne Fontaine. Other interesting streets between them include Walton St., Sloane Ave., home of Kenzo and Paul Smith among others, and above all Draycott Ave., which not only offers such brands as Jean Paul Gaultier but also features another benchmark London store: Joseph.

At the end of the area in Brompton Road is one of Chanel’s London’s stores, accompanied by Issey Miyake, multi-brand The Library and the store of British designer Betty Jackson.

COVENT GARDEN AND SOHO. Alongside stores selling more urban fashions such as those of the denim king Diesel, leading designers such as Agnès b. and Hugo Boss have stores in the bustling Covent Garden. The stores of ultra British designer Paul Smith in Floral St. Soho maintains its atmosphere as a modern area thanks to stores with a markedly young, cutting edge air.

THE CITY. Londoners love to shop, and time out from work can always be found to go fashion shopping. With this in mind, several major brands have set up shop in the City, mainly in the triangle formed by The Royal Exchange. Gucci, Louis Vuitton, Hermès, Paul Smith, Richard James, among others, have stores in this area. These stores are closed on Saturdays, Sundays and public holidays because in this area no working in means no shopping.

NOTTING HILL. Apart from its appearances on film and its street markets, this area is also renowned for a select range of cutting edge fashion stores, featuring above all British designers. Paul Smith’s store in Kensington Park Road is worth a long visit, as is the ultra sexy Agent Provocateur. U.S. designer Diane von Furstemberg has a store here, near the multi-brand Matches. British designers such as Emma Hope, Nicole Farhi and Temperley can be found on nearby streets. The area also contains several small but extremely interesting multi-brand.

MARYLEBONE. The area north of Oxford Street is also increasingly strong as a centre for fashion stores, with top brands such as Agnès b. and multi-brand Whistles, which has more than 10 stores throughout the city.

Other areas. Further north still, in Upper Street, you will find other major multi-brand stores such as Diverse and Sefton, and in Wimbledon the language of sport prevails, but not just tennis: Matches has four stores in the area, all of which offer a wide range of fashion brands by leading designers.